For my entrance exam project, I designed a visual identity for "Melisa," a tea brand inspired by the calming properties of melissa (lemon balm). I created a minimalist logo featuring a melissa leaf, which I also repurposed as a repeating pattern to enhance the brand’s aesthetic. The design was applied to packaging, where I hand-printed the pattern onto the wrapping paper, giving it a unique, handmade look. To showcase the branding in a real-world context, I produced a real-life mockup featuring the box and its wrapping alongside a teacup, emphasizing the cohesive and natural look of the brand. This project allowed me to explore logo design, pattern creation, and hands-on printing techniques while reflecting the brand’s organic and soothing identity.
Tools: Adobe Illustrator
Focus: Logo design, pattern design, hand-printing, packaging, mockup creation.
LOGO
PACKAGE DESIGN
PATTERN
MOCKUP
