Designed as a university project, the "Beat It" campaign promotes safer drug use through bold, impactful visuals and messaging. Inspired by electronic and punk aesthetics, I used a high-contrast color palette of green, orange, and black, paired with glitchy typography and gritty imagery to capture attention and convey urgency. The campaign encourages users to test substances before consumption, featuring slogans like “Test It Before It Tests You” alongside practical instructions for drug testing (e.g., dissolving doses in water). I created a series of posters and mockups, including a fentanyl test strip package design, to simulate real-world application. Additionally, I translated key safety instructions into English to ensure broader accessibility. This project reflects my commitment to using design for social good while experimenting with raw, expressive visual styles.
Tools: Adobe Illustrator, Photoshop
Focus: Poster design, , social impact design.
LOGO
FLYERS
MOCKUPS
